Spring 2013 Marketing Survey Completed
Members of the Ernestina Commission and SEMA met with students to receive the results of the latest survey. The Schooner Ernestina Commission and the Schooner Ernestina-Morrissey Association, Inc. commissioned the University of Massachusetts- Dartmouth Charlton College of Business Center for Marketing Research to conduct a second marketing survey this spring to follow up on the information acquired last fall by the first survey. This survey will be used in the planning for Ernestina’s future operations and programming.
We thank Dr. Nora Garmin Barnes, Director of the Center for Marketing Research, for offering this invaluable service to Ernestina’s future.
We congratulate the students, Amy Ingraham, Ashkan Taheri, Patrick Leonard, Joseph Veduccio, and Sanghyuk Nam for their excellent report. With an understanding of the demand and potential return on the various activities Ernestina might undertake, the Commission, SEMA, DCR and the Ernestina community can then use this information to build a suite of programming that will help ensure a sustainable and dynamic future for a restored, sailing Ernestina.
SEMA supported the Commission again by paying 50% of the Center’s fee.